Problem
We received a briefing from our partners at Goorilo to design a logo and business card for a well known dancer and choreographer. The client explicitly asked that the logo be his signature. Although the briefing seemed strange, as the logo was practically done, it was a challenge to integrate this signature into the concept.
We received a briefing from our partners at Goorilo to design a logo and business card for a well known dancer and choreographer. The client explicitly asked that the logo be his signature. Although the briefing seemed strange, as the logo was practically done, it was a challenge to integrate this signature into the concept.
Solution
After seeing Andrew’s signature over and over, we realized that a person’s signature is choreographed, as each person makes their hand dance to form their own unique signature. With this idea in mind, we were able to integrate the signature into the dance concept; a dancer who writes with his movements.
After seeing Andrew’s signature over and over, we realized that a person’s signature is choreographed, as each person makes their hand dance to form their own unique signature. With this idea in mind, we were able to integrate the signature into the dance concept; a dancer who writes with his movements.
Andrew Merlan | Corporate Indentity
Archive 2009
