Dale Una Vuelta | COMMUNICATION & CREATIVE CONTENT GENERATORS
We are a creative studio
based in Barcelona and believe that communication is humanity’s greatest
invention. We are content generators using communication to make an idea a
reality, to build or enhance a brand or simply to come up with a new story each
Process | CREATIVITY
WITH GOOD VIBES
We firmly believe that advertising has changed forever and that those advertisements listing off a product’s benefits will never come back again. We understand that the environment is completely different now, that communication has gone from being on a huge TV in the living room or in a stack of magazines next to the toilet, to accompanying us everywhere, up to the point that it has almost taken possession of our daily lives.
This is an environment in
which technology and creativity are revolutionising our world each day, giving
us a fantastic modern-day life, where the difference between sellers and
consumers has started to be as diffuse as the difference between consumers and
For us, consumers are no
longer simply reactive spectators, but unique individuals with their own
opinions and who, just like a brand, has the same means and channels to make
those opinions known. They are people who allow you to differentiate them and
with whom you can converse closely through many platforms, whether traditional
or innovative, achieving a true, measurable and tangible response. They are
people who no longer want or expect to be sold something, but connect with it.
Mr. Peace | CREATIVE DIRECTOR
He came into this world on a hot day in May 1968.
While he was waiting for them to cut the umbilical cord, he overheard news of
the revolution on the television, which would mark him for life. He went on to
travel all over the world studying and researching patience, courtesy and good customer care skills.
At the age of just 20, on one of his trips to India,
he managed to learn the noble art of satisfying his clients’ needs. Then at 25,
with the highest possible marks, he led his class among great spiritual leaders
in the Tibetan mountains specialising in diligence, efficiency and resource
He recently finished his PhD on the precision of timing and deadlines.At present, he is fully dedicated to coordinating our projects, while in his spare time he practices yoga, tai chi and other secret relaxation techniques that are only known by the students of the great master Pat Zen Chi.
Mr. Freedom | CREATIVE MANAGER
His place of birth is unknown. His mother forgot to take him to be registered and, as his father managed a circus, his family was always travelling from place to place and they have never been able to remember exactly where he was born. Therefore Fri, as he is called by those close to him, has cultivated a sense of culture and education influenced by thousands of places and people which have forged his circus-like character. He has been blessed with great teachers.
The mime taught him simplicity, while the dwarves showed him that less is more. The elephant spoke to him about the greatness of a product and the lion about the strength of a brand. The lion-tamer showed him how to convey his ideas through a briefing and the human cannonball how to arrive on time for each deadline. The acrobats enlightened him on the importance of balance and the jugglers revealed their best secrets on how to give ideas a new twist.A few years ago he decided to settle down in one place and found Barcelona to be a perfect mix between circus and reality, making him feel right at home.
We have taken part in uncountable projects, from the largest to the smallest. For example, at Leo Burnett we created a campaign that included more than 1,500 different pieces to launch a new national numbering system for a country’s largest telephone company. More than ten years ago – when nobody was talking about social branding yet – we also told McDonald’s that they could save all the money they were going to invest in sponsoring the 2002 World Cup and instead use it to build football pitches in poor areas, making reports on this so that their campaign would be covered by the news instead of dependent on commercials.
Our experience includes top-tier multinational agencies like J. Walter Thompson, Leo Burnett, Grey, Publicis Casadevall, Pedreño & PRG and TBWA Worldhealth. Working with each of them, we have received significant awards at some of the world’s most important festivals, we have enriched our lives through many learning experiences and we have had quite a few successes. But more than that, we have generated many ideas and a common dream: to have a space where we can freely express our vision of communication.---